2024 · 1 min read
Clenica Care
Healthcare microsite and onboarding funnel built around trust — calm presentation, clear signals, and a conversion path that respects the audience.
webhealthcaredesign
The brief
Care services are chosen under stress, by people making decisions for someone they love. The site's design brief followed from that single fact: calm over clever, clarity over persuasion.
The work
- Trust-led presentation — restrained visual language appropriate to healthcare, with credentials and specifics where marketing fluff usually goes.
- Onboarding funnel — a conversion path designed to feel like being helped, not being sold to.
- SEO foundations — structured so the people searching for this kind of care actually find it.
Designing for vulnerable audiences sharpens your standards: every dark pattern you decline is a design decision, and the honest version almost always converts better anyway.