QualFM
Web presence for an Irish facilities and maintenance services company — a trade business presented with clarity instead of clutter.
The brief
QualFM provides facilities and maintenance services across Ireland. Like most trade businesses, its website has one job: make it easy for the right customer to understand the services and get in touch — quickly, on a phone, probably from a job site.
The approach
- Services first — the offering laid out plainly, without agency theatre.
- Trust signals that are true — real coverage, real capabilities, no stock-photo handshakes.
- Fast and boring on purpose — a site like this earns its keep by loading instantly and never getting in the way of a phone call.
Small business sites are a discipline of restraint: every element that doesn't help someone hire the company is decoration, and decoration costs conversions.
Under the hood
Next.js on Vercel, with Neon Postgres (via Drizzle ORM) driving the services and news content so the client can update copy without a redeploy. Trust signals on the homepage — 25 years founder experience, nationwide coverage, EUR 1.5m in fitout project delivery, Safe Electric and F-Gas registrations — are pulled straight from that data, not hardcoded marketing copy.
Gallery & Previews
